Besides GeoTargeting and GeoKeywords another critical issue for your success is the Campaign Scheduling feature. You can schedule your campaign's time, date according your needs. It allows you to set your campaigns to appear only during certain hours or minutes of each week. For example if you have an offer that is only valid every Tuesday for every week, you can set your campaign to run only every Tuesday.

With pay per click ad scheduling you save money targeting the exact time you think is the most efficient for your product or maximizing the performance of your ads on specific days that you believe your product can be noticed and the competition is weak.

Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.

All the above combining with the daily budget feature can provide you a tremendous money saving tool that you will find it extremely useful.